Want to Make a Few Bucks More This Football Season? Use the Right Keywords

FIFA World Cup 2010 has been a trending topic online, for quite a few days now. Many bloggers have also started posting about the FIFA. However, it is important to check whether you are using the right keywords, in right places. This post is just to give a tip to increase your earnings to a small extent.

While writing FIFA posts, most blogs (especially Indian) I have read, have used the keyword Football (including me).  However, I recently did a adwords keyword search using the keyword tool regarding this. I found that the keyword “soccer” had more Estimated Avg.CPC, than the keyword “football”.

Well, the reason why we (Indians) use “football” more often than “soccer” is that “football” is used all over the world, while “Soccer” is American. As, in most parts of world, “football” is in practice, we tend to use “football”.

If you take a look at the image below, the keyword “football” has an average CPC of around 0.99 USD, while “soccer” has an average CPC of 1.13 USD. The difference is pretty much noticeable.

Another thing is, while doing the keyword research, the location was set to United States. Since most bloggers, as far as I know, target American traffic, it’s better to use “soccer” keyword in your posts than “football” keyword.

But, till now we just looked at the average CPC. But, if you see the the search volume for the keyword “football” is more than the search volume for “soccer”. It’s almost less than half the “football” volume. So, it’s better to use both the keywords simultaneously. Like, “football” in the title and excerpt, while “soccer” in the middle of the posts. What do you think?

This post is not written by an expert. These are just my views and there may be many mistakes in my analysis. I expect you to hit me with questions or tell me what’s right and what’s wrong. We can strike a discussion together. Thanks for reading!