Advertising, from the past, and even till now has been a very demanding job. Everyday an advertiser has to think of creative and appealing ways to promote any product. The Hindustan Unilever company has launched a new facebook app to promote its product – Vaseline for Men

This app takes your current profile picture and brightens the face in the picture. It automatically provides an option for you to make this new picture as your profile picture.

The Unilever is also promoting this app using Google ad network with tags like “Vaseline Mens Anti spot whitening Face Cream. Transform your face!”, “have a fairer, spotless profile pic on Facebook” and so on.

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So, don’t you feel that’s some good creative thinking? Comment here.

Via Labnol

FIFA World Cup 2010 has been a trending topic online, for quite a few days now. Many bloggers have also started posting about the FIFA. However, it is important to check whether you are using the right keywords, in right places. This post is just to give a tip to increase your earnings to a small extent.

While writing FIFA posts, most blogs (especially Indian) I have read, have used the keyword Football (including me).  However, I recently did a adwords keyword search using the keyword tool regarding this. I found that the keyword “soccer” had more Estimated Avg.CPC, than the keyword “football”.

Well, the reason why we (Indians) use “football” more often than “soccer” is that “football” is used all over the world, while “Soccer” is American. As, in most parts of world, “football” is in practice, we tend to use “football”.

If you take a look at the image below, the keyword “football” has an average CPC of around 0.99 USD, while “soccer” has an average CPC of 1.13 USD. The difference is pretty much noticeable.

Another thing is, while doing the keyword research, the location was set to United States. Since most bloggers, as far as I know, target American traffic, it’s better to use “soccer” keyword in your posts than “football” keyword.

But, till now we just looked at the average CPC. But, if you see the the search volume for the keyword “football” is more than the search volume for “soccer”. It’s almost less than half the “football” volume. So, it’s better to use both the keywords simultaneously. Like, “football” in the title and excerpt, while “soccer” in the middle of the posts. What do you think?

This post is not written by an expert. These are just my views and there may be many mistakes in my analysis. I expect you to hit me with questions or tell me what’s right and what’s wrong. We can strike a discussion together. Thanks for reading!

FIFA World Cup 2010 is the hottest search on internet now. Many people are viewing football matches online, while some are tracking only scores. If you are also searching for a tool that helps you to keep track of the football matches going on while doing other work, this is for you!

Footie Fox is a firefox addon that helps you to follow live football match scores, right from your browser. The addon helps you to keep track (check) on the scores of any football match, that has happened before, or happening at present. The FootieFox addon sits in the corner of your browser’s (Firefox) status bar and keeps itself updating automatically. You can select any match easily by right clicking the Footie Fox icon in the status bar, or even in the “Options” menu.

This addon is not specifically for the current FIFA World Cup 2010. It has a collection of around 200 leagues and cups of 60 countries, on which you can keep a track on, right from your browser, whenever there is a match going on!

You can also check out it’s official website for other details here. And don’t forget to express your views on this addon here.

Do read our other Football posts:

Dress Your Google Chrome With FIFA WorldCup Themes

Create Own Fifa 2010 World Cup Jerseys With Your Name On Facebook!

If you remember, I had earlier reviewed a website (GiveawayOfTheDay), which gives away free software everyday. In a similar way there is another site which gives away books for free every month.

101 Free Tech Books is a website which, as the name itself suggests gives away free books related to computer and technology every month. It’s a 100% free giveaway as they take care of even the shipping charges. So, you just should have enough luck to win a free tech book, and you will get a book, for free effortlessly. You can increase the odds of you, winning this book by referring the site to your friends through different media (like I am doing right now). Please check out other details about this site here.

Don’t forget to share this with your friends! Go to 101 Free Tech Books

The Footbal season is on, and people are going mad! Now, there is a Facebook app just to create jerseys of your favorite team with your name on it. Recently, we had also written about how to add FIFA 2010 WC themes to Google Chrome. You can even check that out if you are using Google Chrome!

The app is simple to use. Just allow the app to use your account. After you grant access, fill the blank spaces with your name and the number you want on the jersey, and your customized jersey will be posted on the Facebook wall.

Go ahead and try this little app. Don’t forget to share your comments!

Thanks Abhishek!

It’s world cup fever everywhere! The FIFA 2010 world cup, one of the largest sporting event. Everyone wants to go “FIFA” everywhere, right from their dresses to their browser themes. Now, Google Chrome has launched a set of themes along with an extension in its extensions gallery. You can dress up your browser with your favorite team colors!

The themes are available for all the 32 teams that are participating in the FIFA World Cup. However, I don’t understand why they have released these themes under extension gallery, while they had a seperate themes gallery. Anyways, I have given the link below. Go ahead and install them!

Install FIFA 2010 WorldCup Google Chrome themes

[Firefox]- If you are a newbie and don’t know what Personas are, they are just like dresses to your, otherwise plain Firefox browser. You can install any persona, or in other words theme for your Firefox browser from its official gallery. I really like these personas and would have enjoyed using them, if only I had a better PC. If you too are fond of these, then here is something exciting, an addon that helps you to change the personas automatically!

Personas Rotator is a Firefox addon that changes the personas automatically frequently. So, your browser can now wear different personas automatically without a single drop of sweat from you.

The Personas Rotator is an addon which changes the personas at a particular frequency. By default, it is kept at 60 seconds, which you can change in the options. The addon selects the perosnas from all categories by default. But, you can select anyone you want in the options menu.

For this addon to work, you must have another extension installed on your Firefox browser called “Personas Plus”. This can also be downloaded from the Firefox addons site. However, there would be no need of this as the Personas Rotator addon automatically prompts you to install it.

Bonus Tip:  How To Enable Autofilling In URL Bars In Firefox (Like In Chrome)

Go ahead and try this amazing addon for Firefox. I am sure you will like it. And also, do you know any addon similar to this for Google Chrome? Do share your comments here. They add great value to this post!

Install Personas Rotator

Giveaway Of The Day is a project that provides you licensed, legal software for free everyday, which otherwise you have to pay to get. The site provides licensed products each day as giveaway for free. Each product has a time limit of exactly 24 hours after which you cannot download that software.

This is what the team says about its project:

Welcome to Giveaway of the day project, the new initiative in the software distribution world! Every day we offer for FREE licensed software you’d have to buy otherwise!

Our new initiative, Giveaway of the day, is finally open to its visitors and ready to present hot software titles and best software authors from all over the world.

The idea is helpful for both the developers and the clients. Clients can try out new licensed, legal products and enjoy full features. On the other hand, the developers get an opportunity to showcase their products and make it popular.

The site reviews a new product and gives the free download link for 24 hours. You can download that product within that time limit. After the time has expired, the download link will be removed, but the review of the article will still be present on the website.

This project, apart from giving licensed software, also gives out games everyday. These games are also licensed and full version ones, which if otherwise you have to pay to get them. Link: Game Giveaway Of The Day.

I just thought of sharing this link as I found it useful and interesting. Do share your comments on what you think about such projects and also about giveaways.

Developed by Hank Eskin, Where’s George? is a unique and interesting website. The website as the name suggests tracks George wherever he goes. In other words, Where’s George? is a fun website that helps you to track your US currencies wherever it goes. Inspired by this idea, there were many other sites started by people from different countries. Like, Where’s Willy? was started for Canada, and Track Gandhi was started for India. You can see the complete list here and find out if your country is there.

Where’s George? – Track USD Bills

So, coming back to the point, “how does Where’s George? track your money?” is the question. If you already clicked the above link and glanced through the website, you might have got an idea of how it works.

The core idea is simple. You enter the zip code of your state and the serial number of the note/bill you have. This is registered in their database. When someone else registers the note/bill with same serial number, then a “hit” has happened. The user who registers enters a some information regarding where he got and the status of the bill (whether new, old or wrinkled etc.) and the place is tracked through the Zip code. Thus, you can keep track of the bills you registered.

Bills of all denominations like 2, 5, 10, 50 and 100 USD can be tracked using this service. The website is pretty active and gets real time hits every second or two. You would have a fun time tracking your bills. You need to register with this website before you start registering the bills.  Go ahead and try this service, if you are a US resident! You can also check out this Wikipedia article on Where’s George? for more information.

Track Gandhi – Track Indian Currency Notes

This is completely similar to the Where’s George? concept. You need to enter the location and the serial number of the note you have. Then, wait for the hit. Compared to the Where’s George?, the Indian version is pretty lame and not so active. The hits, according to the map is mostly near Karnataka (3056) and other South Indian areas (I wonder how?!). The next popular place where hits have been registered is near the Indian capital New Delhi (1974).

Come on, lets make the Indian version popular too. Go ahead and register. Share it with your friends too.

Twitter is one of the most popular social networking sites. While celebrities use Twitter to connect with fans and fans to connect  with celebrities, many other people use twitter as a marketing tool for their products too. It thus becomes essential to track your twitter account wherever you are. Here are some tools that can help you to check twitter updates from your inbox.

If you remember, we had also listed out a few tools that can help you to send/receive tweets via Gtalk/Gmail Chat. Check that out too, in case you didn’t know!

TweetByMail

This is one of the popular services known for sending and receiving tweets through emails. After the registration of your account- which is done by the usual OAuth process, you will find your “private” tweetbymail email address. I repeat, the address should be kept private as anyone can control your account through that email address.

The frequency of mails you want to receive can be set from the control panel and starting from there, you will start receiving the updates, @replies etc. to your inbox. Next, to send tweets you need to send mail to the “private email address” which you  got earlier, with your tweet in the “Subject” line. That’s it. Your tweets will be posted. You can check out some handy commands here which can help you to do many other things like following, unfollowing etc. through email.

TweetyMail

TweetyMail claims itself as an all-in-one email solution for Twitter and it stands to be one. There are two modes of access- Free Access and Full Access. Free Access mode is one with limited and common features. Full Access has pretty interesting and useful features but you need an invitation code to use them. However, you can get an invitation by clicking on the “Get Full Access Invitation” on the dashboard.  You can check the features on their homepage. (Link above)

Also Read: Post Computer Screenshots To Twitter With DesktopTweet

NutShellMail

This tool sends you notifications about the happenings on Twitter in a predefined interval of time. For example, if you have set the frequency of receiving notifications, one hour, then you will receive a single mail consisting of all the latest updates that have happened in one hour. You can check out a sample of how your email looks here. Check out their video too.

TwitterMail

TwitterMail is a tool from the  TwitterCounter service. To use this tool,  you have to create a seperate TwitterMail account here. While creating you have the privilege to select your own “secret email address” which cannot be guessed by anyone (as I said earlier). You also can select which part of the mail you send should be tweeted. Like, the body part, subject part or both. You can also send pictures through the mail. This needs your Twitter account password to access TwitPic.

That’s it. These were some of the good tools that I could find. Please share any other tool that you know by leaving comments below.